Apex Mfg. produces a variety of consumer goods sold in bargain retail stores. Apex is considering producing a new product, and is deciding between two alternatives. Product A will require 4,000 direct labor hours, 2,000 machine hours, and $100,000 in direct material each year. Product B will require 1,000 direct labor hours, 7,000 machine hours, and $90,000 in direct material each year.
New workers would need to be hired for either project; workers are paid $30 per hour. Electricity for the equipment is $10 per machine hour. The products would be produced on existing manufacturing equipment. Depreciation on this equipment is allocated based on machine hours at a rate of $24 per hour.
Apex will manufacture the same number of units, regardless of the product chosen. Both products would be sold for the same price.
Which product would be more profitable to produce?
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