To avoid accepting projects that actually should be rejected, a company should ignore all nonquantitative benefits in evaluating net present value.

Name: To avoid accepting projects that actually should be rejected, a company should ignore all nonquantitative benefits in evaluating net present value.
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Nonquantitative factors such as market position, operational performance, and strategy implementation often play a decisive role in management's final decision to accept or reject a project.

To Avoid Accepting Projects That Actually Should Be Rejected, a Company