Caesar Is Giving a Speech About Cross-Cultural Communication in Business

Caesar is giving a speech about cross-cultural communication in business settings and wants to build credibility with his audience. Caesar has been studying this topic for several years and conducted brand-new research specific to this speech for this audience. He also cares deeply about helping others with communication, as he worked at an international corporation early in his career and experienced his own challenges in cross-cultural settings. Define the three components of ethos, and name which one you think Caesar should highlight during his introduction. Explain why you chose this component and how it will help Caesar build credibility with his listeners.