Researchers recommend assessing the economic status of your audience when preparing a presentation because wealthy audiences and those with lower incomes often have different attitudes, experiences, and priorities.

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Considering the economic status of your listeners can help you to tailor your message to their priorities and experiences. For instance, wealthy listeners are often older, more educated, and more widely traveled. Wealthy audiences are often politically conservative as well, so they may be more resistant to change. In contrast, low-income audiences are often more liberal and more open to new ways of thinking.

Researchers Recommend Assessing the Economic Status of Your Audience When