The mission of a company
A)is used for the systematic monitoring of its external opportunities.
B)is the basic purpose of the company.
C)is the strong enduring belief used by the company to make decisions.
D)provides a perspective on where the company is headed.

Question

Quizplus · Accepted Answer

The mission of a company is the basic purpose of the company, outlining what the company does and its core values. It provides a guiding direction for the company and its employees. Option A is incorrect because monitoring external opportunities is part of the company's external analysis. Option C is incorrect because a strong enduring belief is usually the company's values, but not the same as the mission. Option D is partially correct because the mission does provide a perspective on where the company is headed, but it's not the only purpose.

The Mission of a Company