During a presidential campaign, a household receive several phone calls and pieces of mail directly aimed at their individual interests. This practice is called

Question

Quizplus · Accepted Answer

Microtargeting is a strategy used by political campaigns and organizations to identify and influence specific groups of people, often with tailored messages that appeal to their individual interests and concerns. This can involve analyzing data to segment the population and target communications via phone calls, mail, and online methods.

During a Presidential Campaign, a Household Receive Several Phone Calls