You discover that when a company redesigned its logo, sales went down by 11%. Without further research, what can you conclude is the relationship between the two events?
A) Causation, because customers obviously reacted negatively to the change in logo.
B) Causation, because corporate missteps like these are quite common.
C) Correlation, because so far as you know, the two events simply happened at the same time.
D) Correlation, because one thing led to another.
E) None of the above.

Question

Quizplus · Accepted Answer

Correlation is the correct conclusion without further research because it indicates that the two events happened at the same time, but does not necessarily imply that one caused the other.

You Discover That When a Company Redesigned Its Logo, Sales