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You Want to Convince More Employees to Sign Up for the HMO

Question 43

Multiple Choice

You want to convince more employees to sign up for the HMO that your company offers because it is less costly to everyone involved. However, you expect most employees to want to stay with the more expensive PPO program, in part because they have more choice over which physicians to see. Which of the following is the BEST persuasive strategy?


A) Direct request pattern because the audience is busy and may not read the message.
B) Direct request pattern because you need action from everyone.
C) Problem-solving pattern because your organization's culture prefers it.
D) Problem-solving pattern because the audience is likely to object to doing as you ask.
E) None. Use a good news pattern because, after all, employees can save money, and that's good news.

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