Your message about the procedures for using the new photocopier is simple and to-the-point. Do you need reader benefits?
A) Yes, because every informative or positive message requires them.
B) Yes, because readers tend to ignore messages without benefits for them.
C) No, because messages that only present factual information don't need them.
D) No, because not everyone will use the copier so not everyone will benefit.
E) None of the above.

Question

Quizplus · Accepted Answer

Messages that are strictly informative and present factual information, such as procedures for using new equipment, do not necessarily require the inclusion of reader benefits. These types of messages are focused on delivering clear and direct information.

Your Message About the Procedures for Using the New Photocopier