Lazlo's Hierarchy of Needs can help writers to understand what motivates their audiences.
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Q4: Reader benefits are particularly important in positive
Q5: Expectancy theory says that people who are
Q6: Using reader benefits can make it easier
Q7: According to Maslow's Hierarchy of Needs, whenever
Q8: Using Maslow's Hierarchy of Needs is a
Q10: Maslow's Hierarchy of Needs has little use
Q11: A feature of a product or service
Q12: Different features may benefit different subgroups in
Q13: To develop your benefits, think about the
Q14: Good reader benefits are tangible.
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