You're in your mid-20s and are assigned to write sales letters to customers aged 45 and above. You decide to address each customer by his or her first name. Is this a good strategy?
A) No, because many people don't like being called by their first name by people they don't know.
B) No, because many people don't like being called by their first name by people much younger.
C) Yes, because many people appreciate that we live in a much more casual society than ever before.
D) Yes, because the only way to be assertive with people who are older is to treat them as your equal.
E) Both A and B

Question

Quizplus · Accepted Answer

Addressing older customers by their first name without prior consent can be perceived as disrespectful or overly familiar, especially if there's a significant age difference or if the relationship is not personal. Many people prefer a more formal approach in professional or initial communications.

You're in Your Mid-20s and Are Assigned to Write Sales