A version of utilitarian ethics invoking the tradition of Adam Smith claims that competitive markets are the best means for attaining utilitarian goals. This is "market" utilitarianism.

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Market utilitarianism is a perspective that combines utilitarian ethics with Adam Smith's ideas on competitive markets, arguing that such markets are the most effective way to achieve the greatest happiness for the greatest number of people.

A Version of Utilitarian Ethics Invoking the Tradition of Adam