Scenario: Company A and Company B are considering spending a certain sum of money to advertise their new range of products. If Company A chooses to advertise while Company B does not, Company A's annual sales will increase by $5 million, while Company B's sales will remain unchanged. If Company B chooses to advertise while Company A does not, Company B's annual sales will increase by $5 million, while Company A will not experience any change in its sales. If both the companies decide to advertise, their sales will increase sales by $2 million each, and if neither of them spends on advertisement, their sales will remain unchanged.
-Refer to the scenario above.Suppose the cost of advertising in this industry is very high and each company will incur a cost of $3 million annually if they choose to advertise.Which of the following is true in this case?
A) Company A's best response is to advertise if Company B advertises.
B) Company B's best response is to advertise irrespective of what Company A does.
C) Company A's dominant strategy is to advertise.
D) This game does not have a dominant strategy equilibrium.

Question

Quizplus · Accepted Answer

There is no dominant strategy in this game. If Company A advertises, it depends on whether Company B chooses to advertise or not. Similarly, if Company B advertises, it depends on whether Company A chooses to advertise or not. Therefore, there is no clear best response for either company and the optimal strategy depends on the other company's decision.

Scenario: Company a and Company B Are Considering Spending a Certain