La Dila Corp.decided to sponsor an AIDS awareness campaign when it discovered that its rival had been sponsoring several fundraising events for AIDS-afflicted children.This is an example of ________.

Question

Quizplus · Accepted Answer

This is an example of impure altruism, where the company's decision to sponsor an AIDS awareness campaign is driven by a desire to compete with its rival's social responsibility initiatives. Bounded rationality refers to the limitations on rational decision-making due to cognitive limitations, while consumerism refers to the preoccupation with the acquisition of material goods and services. Pure altruism involves selfless concern for the well-being of others, without any expectation of personal gain or benefit.