In the __________ approach,foreign subsidiaries have little autonomy,operations are centralized,and major decisions are made at corporate headquarters.
A)Geocentric
B)Ethnocentric
C)Polycentric
D)Regiocentric
E)Sociocentric

Question

Quizplus · Accepted Answer

Ethnocentric approach is one where a company's headquarters retain a great degree of control over manufacturing, marketing, and other business activities in foreign subsidiaries. In this approach, key positions are held by employees from headquarters who impose their own values and business practices on the foreign subsidiary. This approach is generally used when the company is willing to impose a centralized and uniform structure across different markets.

In the __________ Approach,foreign Subsidiaries Have Little Autonomy,operations Are Centralized,and