Companies often report "non-GAAP" performance measures in their 10-K that exclude income items management feels are not useful to investors in predicting future performance. In which 10-K item category are these measures often reported?

Question

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Non-GAAP performance measures are often reported in Item 6: Selected Financial Data, as this section allows companies to present financial data that they believe are important for understanding their financial condition and results of operations, including metrics that are not defined by GAAP.

Companies Often Report "Non-GAAP" Performance Measures in Their 10-K That