A dean at of the University of Illinois is interested in changing students' attitudes about drinking.According to your text,students who use the peripheral route to attitude change will be most likely influenced by ____.

Question

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Students who use the peripheral route to attitude change are more likely to be influenced by characteristics of the person delivering the message, such as the speaker's attractiveness, credibility, or perceived expertise, rather than the actual content or validity of the argument.

A Dean at of the University of Illinois Is Interested