Bill is thoughtful and likes to mull over ideas.Ted is uncomfortable with uncertainty.If you are trying to change their attitudes about an important referendum on the November ballot,you would be best to use ____ on Bill and ____ on Ted.

Question

Quizplus · Accepted Answer

Bill, who likes to mull over ideas, would be more receptive to the central route of persuasion, which involves careful and thoughtful consideration of the true merits of the information presented. Ted, who is uncomfortable with uncertainty, might be more effectively influenced by the peripheral route, which relies on superficial cues or associations rather than deep processing of information.

Bill Is Thoughtful and Likes to Mull Over Ideas