An effective financial information system (FIS)should provide timely,accurate,and integrated information about the marketing mix.

Question

Quizplus · Accepted Answer

Financial information systems (FIS) are specifically designed to provide financial and accounting information for decision making, such as cash flow, profits, and expenses. While marketing information systems (MIS) may provide information on the marketing mix, FIS focuses on financial data. Therefore, an FIS may not necessarily provide timely, accurate, and integrated information about the marketing mix.

An Effective Financial Information System (FIS)should Provide Timely,accurate,and Integrated Information