Online brokerage firms operate in a highly combative and ambitious environment,so they use information technologies to make their services more unique in order to combat _____.
A)supplier power
B)buyer power
C)rivalry among existing competitors
D)the threat of new entrants

Question

Quizplus · Accepted Answer

Online brokerage firms face intense competition from existing players in the industry. To combat this rivalry, they use information technology to differentiate their services and gain a competitive advantage. A and B are not relevant in this context, and D could be a potential threat but not the immediate concern being addressed in the question.

Online Brokerage Firms Operate in a Highly Combative and Ambitious