A ____________ perspective emphasizes the way in which consumers actively construct their own identity through their consumption practices.

Question

Quizplus · Accepted Answer

The sociocultural perspective focuses on how individuals and groups create and maintain their identity through cultural practices, including consumption. This view emphasizes the role of societal norms, values, and practices in shaping consumer behavior and identity.

A ____________ Perspective Emphasizes the Way in Which Consumers Actively