The place decision in the marketing mix involves determining
A) where to manufacture the product
B) where the product will be sold
C) whether to offer credit to customers
D) where to place the brand name on the product's package

Question

Quizplus · Accepted Answer

The place decision in marketing mix specifically refers to the distribution strategies of where a product will be sold to ensure it reaches the consumer effectively. This includes decisions on selling through physical locations, online platforms, or both.

The Place Decision in the Marketing Mix Involves Determining