As a product progresses through the product life cycle, its marketing mix
A) remains consistent
B) varies by stage
C) increases
D) decreases

Name: As a product progresses through the product life cycle, its marketing mix A) remains consistent B) varies by stage C) increases D) decreases
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The marketing mix of a product changes as it moves through its life cycle stages (introduction, growth, maturity, and decline) to adapt to evolving market conditions, consumer preferences, and competitive landscapes.

As a Product Progresses Through the Product Life Cycle, Its