All of the major units in a business-including production, finance, human resources, and marketing-should be involved in planning a new product.
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Q4: A company's customers are a very good
Q5: A consumer panel consists of people who
Q6: Salespeople should be careful to avoid asking
Q7: Applied research is research done without a
Q8: Pure research studies existing product problems or
Q10: Manufacturing is a special form of production
Q11: A custom manufacturer works with a customer
Q12: Companies that process raw materials such as
Q13: A major change in assembly-line operations today
Q14: A manufacturing business often tries to locate
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