A _____ is used for sales forecasting.
A) logistics information system (LIS)
B) personnel information system (PIS)
C) marketing information system (MKIS)
D) financial information system (FIS)

Question

Quizplus · Accepted Answer

Sales forecasting is a critical function of the marketing department, which is why a marketing information system (MKIS) is used to gather and analyze data related to sales trends, customer behavior, and marketing campaigns. The other options, namely logistics information system (LIS), personnel information system (PIS), and financial information system (FIS), are used for other departments such as operations, human resources, and finance, respectively.

A _____ Is Used for Sales Forecasting