Service and support are even more important in e-commerce than in traditional commerce because e-commerce companies:
A) do not have a physical location to help maintain current customers.
B) spend more on attracting new customers than on maintaining current customers.
C) do not focus their operations in different parts of a value chain.
D) rarely cut out the middleman in the link between suppliers and consumers.

Question

Quizplus · Accepted Answer

E-commerce companies do not have a physical location where customers can reach out to them for help or support, so it is crucial for them to provide excellent service and support through online channels such as email, chat, or phone. This is essential for retaining existing customers and attracting new ones, as online customers have greater expectations for customer service than in traditional commerce.

Service and Support Are Even More Important in E-Commerce Than