The main goal of a(n) _____ system is to improve services offered to consumers and use consumer contact information for targeted marketing.
A) integrated marketing communication
B) supply chain management
C) customer relationship management
D) enterprise resource planning

Question

Quizplus · Accepted Answer

The main goal of a customer relationship management (CRM) system is to improve services offered to consumers and effectively use consumer contact information for targeted marketing. An integrated marketing communication system is focused on coordinating marketing efforts across various communication channels. Supply chain management and enterprise resource planning systems are focused on optimizing business operations and managing resources.

The Main Goal of A(n) _____ System Is to Improve