When benefits are intangible,the design team should associate the benefit with a measurable factor,such as increased sales.

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When benefits are intangible, it can be difficult to measure them directly. However, the design team can associate the benefit with a measurable factor such as increased sales, customer satisfaction ratings, or brand recognition to help quantify and assess the impact of the benefit. This allows for a more objective evaluation of the success of the design project.

When Benefits Are Intangible,the Design Team Should Associate the Benefit