PolkaPuff Inc. is an online apparel company that allows its employees, customers, vendors, stylists, and fashion bloggers to provide reviews on its products, discuss a particular fashion trend, and post apparel and accessories designs that can be potentially commercialized. This has helped the company promote its products, keep a check on customer service, and follow fashion trends by mostly using resources outside the business. Which of the following does this scenario best illustrate?
A) Service offshoring
B) Liquidating
C) Crowdsourcing
D) Bootlegging

Question

Quizplus · Accepted Answer

PolkaPuff Inc. is utilizing crowdsourcing by leveraging the collective knowledge and input of its employees, customers, vendors, stylists, and fashion bloggers to review products, discuss trends, and post designs. This approach allows the company to innovate and stay current with trends by using external contributions.