Gifts Galore has a website where customers can voice their concerns and get personalized responses from the company. The website also allows the company to give customers updates on their orders and for customers to leave reviews for the company. Which characteristic of digital marketing does this scenario best describe?
A) interactivity
B) accessibility
C) connectivity
D) addressability
E) control

Question

Quizplus · Accepted Answer

This scenario best describes interactivity, or the ability of customers to express their needs and wants directly to the firm in response to its marketing communications.

Gifts Galore Has a Website Where Customers Can Voice Their