A soup manufacturer encouraged its customers to share their ideas for new soup flavor combinations on a public forum on its website. Then, the company asked these customers to vote on the ideas to determine which ones it should invest in developing. Which characteristic of digital marketing does this scenario best describe?
A) control
B) accessibility
C) connectivity
D) addressability
E) interactivity
Correct Answer:
Verified
Q2: Internet markets are more similar to traditional
Q3: Social networking sites help to create relationships
Q4: The Jewelry Hut, an online jewelry store,
Q5: Gifts Galore has a website where customers
Q6: An online retailer uses web searches to
Q8: Haley wants to book a flight to
Q9: The telecommunication opportunities created by _ have
Q10: Which is NOT a benefit of using
Q11: Which statement best characterizes the use of
Q12: Nate's Nuts and Sweets invites its online
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