One challenge that digital media has created for businesses is
A) the loss of privacy that comes with using digital media.
B) an increase in the cost of communication.
C) a reduction in the access to information.
D) difficulty in conducting market research.
E) hampered communication within businesses.

Question

Quizplus · Accepted Answer

The dynamic nature of digital marketing can quickly change opportunities and create challenges. For example, digital assistants now function as a personal information manager and are being used to assist professionals in medicine, engineering, and other business areas. Smartphones, social networking, drones, and driverless cars are shaping a new marketing environment. While digital marketing has many benefits, challenges exist, especially in giving up privacy to use digital media.

One Challenge That Digital Media Has Created for Businesses Is