What word best describes the nature of digital marketing?

Name: What word best describes the nature of digital marketing?
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The dynamic nature of digital marketing can quickly change opportunities and create challenges for businesses. Given almost instant communication with precisely defined consumer groups, firms can use real-time exchanges to create and stimulate interactive communication, forge closer relationships, and learn more accurately about consumer and supplier needs.

What Word Best Describes the Nature of Digital Marketing