Fashion First, a clothing store, strives to offer its customers a seamless shopping experience by offering consistent product assortments in its brick-and-mortar stores, its online store, and through its mobile app. In this way, Fashion First is engaged in

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There is a trend toward omni-channel retailing where retailers offer a seamless experience on mobile, desktop, or traditional retail spaces. For example, many retailers aim to offer consistent product assortments and pricing on all channels as well as streamline the return process. A customer may research a purchase online, shop in-store, browse an in-store digital catalog, and then use a coupon from the retailer's app at checkout.

Fashion First, a Clothing Store, Strives to Offer Its Customers