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Leslie Is a Marketer for a Kitchen Accessories Company

Question 43

Multiple Choice

Leslie is a marketer for a kitchen accessories company. She uses Pinterest to post images conveying a certain emotion that represents her company's brand. What is something Leslie would want to learn about using Pinterest?


A) how to "pin" potential customers on her company's Pinterest page
B) how to develop a Pinterest page that doesn't pressure consumers to purchase her products
C) how to convince customers that it is their idea to purchase her products
D) how to influence a customer to proceed from showing interest in her products to having an intent to purchase them
E) how to convert her Pinterest account to a direct sales account

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