Wholesome Cuisine, a frozen foods company, decides to create a new mail order meal division, focused on offering delicious food that is also healthy and easy to prepare. Wholesome Cuisine forms a team of nutritionists, chefs, food critics, and packaging engineers who work together to develop easy-to-prepare meals that are healthy, balanced, and tasty. Which step in the product development process does this scenario best describe?

Question

Quizplus · Accepted Answer

This scenario best describes idea development. New ideas can come from marketing research, engineers, and outside sources such as advertising agencies and management consultants. This scenario is similar to the Nike Sport Research Lab, where scientists, athletes, engineers, and designers work together to develop technology of the future. Wholesome Cuisine is working to develop products to serve evolving consumer needs.

Wholesome Cuisine, a Frozen Foods Company, Decides to Create a New