When Prestige Appliances Inc

When Prestige Appliances Inc. releases new appliances, it often uses price skimming and sets the initial price at the highest possible price that buyers are willing to pay. What is a reason Prestige Appliances Inc. would choose price skimming instead of penetration pricing?

A) to help its appliances enter the market and gain market share rapidly
B) because price skimming is more flexible than penetration pricing
C) to prevent competitors from entering the market shortly after its appliances have been introduced
D) to drive competitors out of business
E) because it is easier to raise a penetration price than to lower a skimming price