A local drug store sent out an advertisement to its customers to let them know that for the month of July, the price for all sunscreen will be sold at 20 percent off the regular price. This is an example of
A) a quantity discount.
B) a seasonal discount.
C) a promotional discount.
D) symbolic/prestige pricing.
E) price skimming.

Question

Quizplus · Accepted Answer

When the drug store sells its sunscreen for 20 percent off, it is using a promotional discount. This type of discount attempts to improve sales by advertising price reductions on selected products to increase customer interest.

A Local Drug Store Sent Out an Advertisement to Its