When Pure Minerals promotes its facial wash and lotion to adolescents, it emphasizes acne control and clear skin. However, when it promotes its products to adults, it emphasizes wrinkle control and firm skin. This is an example of how
A) the advertising message may use repetition of the brand name to increase brand awareness.
B) characteristics of the people in the target audience influence advertisement content and form.
C) the advertising message may include hard-hitting, high-impact language and symbols to increase large sales.
D) different advertising media can be used to reach a desired audience.
E) important it is for advertisers to use meaningful, familiar, and attractive words, symbols, and illustrations to target the right audience.
Correct Answer:
Verified
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