A systematic, objective process of getting information about potential customers to guide marketing decisions is referred to as
A) the promotion strategy.
B) the marketing concept.
C) market segmentation.
D) marketing research.
E) a marketing strategy.

Question

Quizplus · Accepted Answer

Marketing research is a systematic, objective process of getting information about potential customers to guide marketing decisions. Marketing research is vital because the marketing concept cannot be implemented without information about customers.

A Systematic, Objective Process of Getting Information About Potential Customers