Sean is a marketer at Second Chance Car Company, and he wants to inform the market of the benefits of buying used cars over expensive new cars. He invests his efforts in creating advertisements that emphasize the company's low prices and service guarantee to reach the company's target market and compete with the large car dealerships in the area. This scenario relates most directly to
A) equity theory.
B) expectancy theory.
C) goal-setting theory.
D) Theory X.
E) Theory Y.

Question

Quizplus · Accepted Answer

This scenario relates most directly to goal-setting theory, which refers to the impact that setting goals has on performance. Setting goals can positively affect performance because goals help employees direct their efforts and attention toward the outcome, mobilize their efforts, develop consistent behavior patterns, and create strategies to obtain desired outcomes.

Sean Is a Marketer at Second Chance Car Company, and He