Marissa has just joined a gym. As part of her membership, she gets a free personal training session to determine her current fitness level, and the results are used to develop a fitness plan that will help her meet her goals. Marissa can choose between several personal training programs, small group programs, and fitness classes. This is an example of
A) standardization.
B) modular design.
C) component planning.
D) consistent service.
E) mass customization.

Question

Quizplus · Accepted Answer

This is an example of mass customization. Marissa's fitness program can be custom designed by choosing between several options that have been established for a large number of individual customers. She can choose the programs that work best for her to determine the final product.

Marissa Has Just Joined a Gym