Ski and Surf, a large distributor of skiing and diving equipment in the United States, is organized into four business units: (1) Mountain States Ski, (2) West Coast Surf, (3) South Central States, and (4) Central States. What two types of departmentalization are illustrated in this example?
A) product and customer
B) product and geographical
C) customer and geographical
D) functional and customer
E) geographical and functional

Question

Quizplus · Accepted Answer

This example illustrates a combination of product and geographical departmentalization. In addition to using product departmentalization in North America, the company also chooses to divide its segments into geographical regions.

Ski and Surf, a Large Distributor of Skiing and Diving