A firm's ________ should contain three key components: an attribute sought, a target to be achieved, and a time frame.
A) mission statement
B) operating philosophy
C) competitive advantage
D) agenda
E) goals

Question

Quizplus · Accepted Answer

A goal is best described as the result that a firm wishes to achieve. A goal has three key components: an attribute sought, such as profits, customer satisfaction, or product quality; a target to be achieved, such as the volume of sales or extent of management training to be completed; and a time frame, which is the time period in which the goal is to be attained.

A Firm's ________ Should Contain Three Key Components: an Attribute