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Claire Opened Her Own Starbucks Franchise in Her Community

Question 53

Multiple Choice

Claire opened her own Starbucks franchise in her community. She is pleased with how quickly she was able to open her franchise and that she was able to establish a good customer base from the start because of name recognition. However, since she started this business to be her own boss, Claire is likely to


A) resent the management training and support the franchiser provides.
B) take sole responsibility for all decisions in the business.
C) get frustrated with the restrictions of the franchise.
D) embrace the franchiser's restrictions because they lead to a greater chance for success.
E) invest his own capital in national and local advertising programs.

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