What type of company benefits the most from licensing?
A) a large manufacturer that wants to launch its own brand internationally
B) a small manufacturer that wants to launch a well-known brand internationally
C) a small manufacturer that wants to launch its own brand internationally
D) a large manufacturer that wants to transform a less-known brand into a well-known brand internationally
E) a small manufacturer that wants to launch a well-known brand locally

Question

Quizplus · Accepted Answer

Licensing is especially advantageous for small manufacturers wanting to launch a well-known brand internationally.

What Type of Company Benefits the Most from Licensing