Fabulous Fitness has a new exercise video that it hopes will increase its sales. It is offering coupons and a sweepstakes to get people to buy the video. These are examples of

Question

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Marketers use promotion-advertising, personal selling, sales promotion (coupons, games, sweepstakes, movie tie-ins), and publicity-to communicate the benefits and advantages of their products to consumers and increase sales. Nonprofit organizations also use promotion.

Fabulous Fitness Has a New Exercise Video That It Hopes