In the realm of influencer marketing, what must people who are considered to be "influencers" do in order to comply with FTC rules for online advertising and marketing?

Question

Quizplus · Accepted Answer

The FTC rules for online advertising and marketing are the same as any form of communication or advertising. These rules help maintain the credibility of the internet as an advertising medium. Influencer marketing is relatively new compared with other forms of digital marketing, so it should be no surprise there have been road bumps for early adopters. Due to concerns about dishonest advertising, the FTC requires influencers to clearly disclose any connection they have with brands they promote. Neglecting to make a disclosure is viewed as deceptive advertising

In the Realm of Influencer Marketing, What Must People Who