Grant Rollo is an engineer in the R&D department of Purina Foods. During the ten years he has worked for the company, he has made a series of small, interrelated decisions as part of the development of novel new pet stores. Rollo's decision making at Purina illustrates __________.
A) market segmentation
B) innovative decisions
C) economies of scale
D) efficiency

Question

Quizplus · Accepted Answer

Rollo's role in developing novel new pet stores through a series of small, interrelated decisions aligns with innovative decisions. These decisions involve creativity and the development of new ideas or products, which is consistent with the work described in R&D (Research and Development).

Grant Rollo Is an Engineer in the R&D Department of Purina