The business-level strategy refers to the resources allocated and actions taken to achieve desired goals in serving a specific market with a highly interrelated set of goods and/or services.

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Business-level strategy focuses on how a company competes in a particular market. It involves decisions about the products or services a company offers, the customers it targets, and the ways it can achieve a competitive advantage, often through the coordination of resources and actions to deliver a specific set of goods or services to a particular group of customers.

The Business-Level Strategy Refers to the Resources Allocated and Actions